Most local businesses often view search engine optimization (SEO) as something that limits their marketing. They think it is an activity best left only to large companies with huge budgets and staff. SEO is, however, important to local businesses especially those keen on dominating search rankings. Besides, it is a well-known fact that most consumers use the search engines to find local business, and such users often end up visiting the listed stores. As opposed to an online store, most customers would also prefer a buy-in shop if they knew a local store was nearby. Here are five local SEO tips from Platinum SEO Services for your business.
1. Make Sure You Are Categorized As A Local Business
This is something you need to consider before you even start to optimize your business for local search. Find out how your company is presented in the search engines within your local area. You won’t qualify as a local business if you are an online business but work in given location. You will only be classified as one if you are operating a physical store or service in a particular area. Also have a local identity (you are recognized as being in a specific location).
2. Be Consistent
Wherever you are promoting your local business, you should also present the same consistent information. Details like your name, physical address, and phone number should be the exact information a customer can find on your website, social profiles, local directories and maps as well. Being consistent will help reinforce your brand image online. The more places your information is listed the same, the stronger your search results will be.
3. Claim Listings
This is more of expanding the above local SEO tip. Claiming your listings will help spread your business all over the internet with great results. With your information listed on the many local directories, search engines and customers will find you easily. From here you can then target industry-specific directories depending on what you specialize in.
4. Include Keywords on Your Social Profiles
The most confusing thing about SEO is the keyword-factor. This is a great challenge even for seasoned SEO strategies. From a numbers perspective, when it comes to keywords quality is always more important that quantity. The Golden Rule for dominating search ranking on social media is to use content and keywords that thoroughly describe your business. Include descriptive keywords in your social posts to help improve your local business’s search.
5. Invest In Content
You can only succeed with search engine optimization if you have quality content. This is why content is always referred to as the “King”. The first four tips will establish your SEO but posting regular content on your social pages, website and other platforms will boost your rankings even further. It helps attract an audience in a way adverts and traditional marketing methods can’t. Quality content also helps strengthen the image of your business online.
These five local SEO tips will help your business become highly visible in the local search engines. This will bring you new customers and eventually increase revenue.