Regardless of the nature of a business, every web designer seeks to increase traffic to a website. Hence, the website should be easily navigable, highly interactive and user-friendly. The implies that the choice of the layout, the theme, the colors and the content should meet the specification of the target audience. This can be attained by using the tips outlined below.
Simplicity in web design
Keep it simple. Simplicity is the best qualities of a good website. To keep a website simple, distinguish between important and unimportant elements. Consider using a limited number of graphics like images and photographs. Stuffing a website with unimportant elements or clutter diverts the visitors attention from the most important features. The rule of thumb in attaining simplicity is to use 20% of the elements but ensure these deliver 80% of the usefulness or meet the goals of the website. The goals, in this case, can be increased sales, increased traffic or more signups. Trim the website elements to the essentials only to attain simplicity.
Get great content
Visitors visit your website in search of specific information. In your web design, ensure you deliver accurate and relevant content. A visitor can not spend more than 20 seconds in your website if they find irrelevant, outdated or incomplete content. Keep the content concise and precise. Ensure you keep more of the content above the fold or what shows on the screen. Shorten the header or the navigation menu to keep the most important content above the fold. Research indicates that visitors sign up on websites where the call to action is easily visible. If visitors have to scroll down to get the signup icon, most will simply exit the website without signing up.
Reduce the number of pages
Like the elements of a website, the pages should be kept minimal. Avoid the temptation of adding pages that are not needed and fuse several pages into one. Fewer pages keep the navigation menu simpler as well as making the website more user-friendly. When visitors have few places to click around, it makes it easier for them to focus on the website content. If possible, trim the page count to enhance the simplicity of the website. Many navigation bars can easily confuse and overwhelm visitors making them exit the website.
Choose colors wisely
The choice of color depends on the target audience. However, using fewer colors makes a web design simpler making the web site elegant, clean and more professional. Use two or three colors or pick one color and use different shades like using dark blue for the header as well as menu items and using light blue for the background. Ensure the color is consistent with your logo and other marketing strategies.
Use easy to read fonts
Keep in mind that the visitors use different devices and browsers to access the website. Hence, the choice of font should be readable in the range of devices likes desktops, smartphones, and iPhones. The type of fond can affect how fast the pages load, hence use web fonts and limit them to one or two different families.
Web design should support the goals of digital marketing. Keeping a website simply makes it more user-friendly increasing traffic to the website hence boosting the sales.